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    Home»Autoshow»Nitin Gadkari Gets Slammed For 6-Airbags Ad Featuring Akshay Kumar
    Autoshow

    Nitin Gadkari Gets Slammed For 6-Airbags Ad Featuring Akshay Kumar

    MNP StaffBy MNP StaffSeptember 13, 2022Updated:September 13, 2022No Comments3 Mins Read
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    Nitin Gadkari Gets Slammed For 6-Airbags Ad Featuring Akshay Kumar
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    Union Minister for Road Transport and Highways Nitin Gadkari is facing widespread criticism on social media for sharing an ad featuring Bollywood actor Akshay Kumar. The premise of the ad is to promote road safety, promoting cars using six airbags, but the narrative of the ad has made the minister and the actor face widespread criticism on social media. Many allege that the underlying message of the ad also promotes dowry which is a criminal offence and a social evil.

    In the ad, a father is seen crying at his daughter’s farewell after the wedding. Akshay Kumar, in the role of a policeman, taunts the father for sending the newly married daughter in a car that has just two airbags. The father responds by boasting of various features and the latest technology used in the car. The policeman then goes on to tell the father the importance of six airbags in a car.

    Several politicians from opposition parties, as well as many observers on Twitter have come out heavily against the ad, alleging that the video promotes the act of giving dowry, a social evil, as well as a criminal offence. Some questioned how the advertisement had been allowed to pass through the creative process while some claimed that the push for 6 airbags was a way to deflect the blame from faulty road designs.

    1. Disgusting to see Indian govt officially promoting dowry. What even???

    2. Cyrus Mistry died because the road design was faulty. That spot is an accident-prone area.

    Amazing way to deflect responsibility by pushing for 6 air bags (& expensive cars) instead of fixing roads. https://t.co/vTiTdkeei2

    — Saket Gokhale (@SaketGokhale) September 11, 2022

    This is such a problematic advertisement. Who passes such creatives? Is the government spending money to promote the safety aspect of a car or promoting the evil& criminal act of dowry through this ad? https://t.co/0QxlQcjFNI

    — Priyanka Chaturvedi🇮🇳 (@priyankac19) September 11, 2022

    सड़क सुरक्षा के प्रति प्रतिबद्धता के साथ मा केंद्रीय सड़क परिवहन राजमार्ग मंत्री श्री @nitin_gadkari जी एक तरफ लोगों की सुरक्षा को प्राथमिकता देते हुए जागरूक कर रहे है, तो वही दूसरी तरफ नकारात्मक सोच से परिपूर्ण कुछ लोगो को इसमें भी राजनीति दिखाई देती हैं, जो दुर्भाग्यपूर्ण हैं। https://t.co/Q9leQUyHze

    — Rakesh Singh (@MPRakeshSingh) September 13, 2022

    The advertisement was launched after the death of Cyrus Mistry, the former chairman of Tata Sons in a car crash. The advertisement however, does not focus on the importance of wearing seatbelts by passengers in the rear seat, a simple precaution, experts say, is more effective in ensuring safety, than rear air bags. 



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